—— ABOUT US ——

About Us
Founded in 2010, Awesome Wholesome Co. Ltd. is a global Original Design Manufacturer (ODM) dedicated to designing and developing DIY and STEM-based educational toys for young children.

With our iconic Race N Fire™ product family, as well as feature product series such as Joy 2 Go, Street Spinners, Slot Swipers and Eggstra Fun, we aim to create an ecosystem of content and experiences to help kids to learn from fun.

Awesome Wholesome is a strategic partner of APEX Manufacturing Co. Ltd., a leading Original Equipment Manufacturer (OEM). The partnership provides Awesome Wholesome with access to comprehensive tooling and manufacturing capabilities, and ensures that its products meet both the US and EU highest product safety standards.

Our Vision:
Learn from fun and fun to learn, starting today

Our Mission:
To create lasting toy products of great value and of excellent quality for kids, on the back of our experienced design team and comprehensive manufacturing capabilities

Our Values:
We follow the following four core values for every product we launch: 
• Joyful – Our toys deliver happiness and delight to kids
• Safe – We ensure every toy is safe in kids’ hands
• Valuable - Our products are not only great value today, but are long-lasting
• Educational – By incorporating elements such as DIY and STEM, we make learning fun for kids

What we have achieved:
Products we created in the past decade have received strong market recognition across the globe to-date